Money Matters – Real Estate Tips For Buyers And Sellers

Are you thinking about buying or selling a home? Starting and operating a small business of your own? Maybe you need a little help with personal motivation or computer technology… If so, you may find this column useful over time because we will be discussing ways you can save time and money, protect your legal and financial interests and deal on a more level playing field with industry operatives to help you avoid costly mistakes made by so many people. Let’s face it, it’s a complex world out there and either you operate from a position of knowledge and insight or from guesswork and blind trust. Money Matters is designed to help remove the blinders. Knowledge is power right? We believe applied knowledge is powerful.To jump-start this column we decided to throw out a few tips for homebuyers and sellers before the real estate season begins. You may want to clip this article and tuck it away for safekeeping. Buying or selling a home is the largest investment of a lifetime for most people…it’s a BIG business deal composed of people, emotions, contracts and cash…all the ingredients for legal and financial pain if you don’t know what you are doing (and most people don’t).1. Buyers: real estate agents legally represent sellers, NOT buyers…their job is to get the highest possible price for the property. They are not “your agent” and what you tell them may be used against you. Caveat Emptor is legal jargon meaning “buyer beware”…2. Buyers: avoid giving more than $100.00 when you write a purchase offer on a home. In this way, if you cannot complete a transaction you have less money at risk. Large good faith deposits do NOT guarantee you will get financing. Why risk your money?3. Buyers: arrange your home financing first, BEFORE you look for a home. Doing so gives you the same power as a cash-buyer You can use your financial pre-qualification to SAVE THOUSANDS when buying a home if you are a smart negotiator.4. Buyers: when you sign a purchase offer, make sure that you write above your signature the clause “subject to buyer’s attorney’s approval”. These 5-magic words (known as a weasel clause) can get you out of a bad deal if your attorney does not approve… you can (weasel) out of a bad deal…5. Buyers: remember; a purchase offer becomes a legally binding contract when accepted by the seller. Fully understand the legal details before signing ANY contract or document.6. Sellers: avoid signing long-term listing agreements with any real estate agent. Keep the listing contracts limited to 90-day increments so that you can review selling performance.7. Sellers: Avoid signing a listing agreement with part time agents. Use only full time agents so that you increase your chances for more professional representation.8. Sellers: Interview multiple agents before signing a listing contract. Make sure the “potential selling prices” they are quoting you are accurate. Many agents will quote high selling prices just to get the listing contract. There is a saying in the real estate business “if you don’t list, you don’t last”…many agents will do and say most anything to get you to sign a long term listing contract. (See tip-6)9. Sellers: avoid signing purchase offers with unqualified buyers. Doing so removes your property from the market while waiting to find out you are dealing with a dud.10. Sellers: Make sure your agent presents you with an itemized marketing plan detailing the selling activities that will be performed during the listing agreement.If you are interested in further information about Smart Books, check us out online at http://www.smart67.comCopyright © 2005
James W. Hart, IV
All Rights reserved

How to Generate Real Estate Leads Online

Social Media Marketing1- Listing properties on social media is very easy. Simply copy the URL of the property listing that you are trying to sell, then past and post it on your personal and/or company Facebook page. This action will result in displaying your property to everyone who liked your page or to those who are in contact with you.2- Posting regular articles and updates about your business and industry will position you as a reputable real estate agent with great knowledge and authority.3- Facebook is one of the best sources for lead generation. There are several social media strategies designed to engage and encourage the user to provide his/her contact information through a simple form. This may be fulfilled in exchange for a free home evaluation or a list of foreclosed homes in a particular area.4- Social Media marketing provide advertisers with the tools and options to target users both geographically and demographically as well as by interest. Social media marketing campaigns when designed and implemented properly can result in providing a large number of leads at an affordable cost.5- Twitter is another alternative mode of Social Media for advertising. What is significant about it is that it cost considerably lower than Facebook.6- LinkedIn is the best social media platform for business networking. Building a network on LinkedIn can help you generate solid leads. As they say “Your network is your net worth”.Video1- Creating and posting client video testimonials stating your expertise, achievements, why should people do business with you rather than with your competitors, and informative real estate tips, can have a tremendous positive impact on increasing the chances of those visiting your webpage to reach out to you.2- Once you have created a video clip or more you can use the videos to advertise on Google’s display network which includes YouTube and Facebook video ads. Those video clips can also be shared and promoted on several social media networks.Blogging1- Nowadays knowing how to write a good blog has become a very important part of any online marketing solutions and real estate leads. blogs have been proven to be effective in generating leads. It is advisable to create and maintain a blog. Posting at least one blog per month is a must to secure its effectiveness. Blogs provide you with the opportunity to appear on more relevant real estate search terms and provide your current and potential clients with helpful information that will ultimately increase their loyalty and trust.Real Estate SEO1- SEO is the ability to optimize a real estate website to appear on the top ten search results for relevant real estate keywords, such as “Real Estate Agent in Montreal” and “Homes for Sale in Laval”. Make sure that the title, headlines, and content of your website includes relevant real estate keywords.2- A Good SEO practice is to constantly build links to your website; you can do that by hiring an SEO agency or make time every week to work on getting quality websites link to yours preferably related to the real estate industry.Real Estate Web Design Layout and Features

When you give away your business cards to potential clients they are more likely to visit your website before they even consider calling or sending you an email. Therefore it is crucial that your Real Estate Web Design is professionally designed and clearly presents the properties being advertised for sale as well as the value you provide to your customers. Your real estate agent website should be easy to use with a visible menu to help users navigate the site.

It should have several lead capture forms on most if not all pages preferably with different call to action.

Let your potential clients know that you have tremendous experience selling real estate properties in their cities or areas.

Write an interesting meet the team page comprised of fun and creative paragraph about each member in your team. Make sure to deliver a strong message that you and your team are capable of helping your client buy or sell real estate while making the entire experience easy and enjoyable.

If the majority of your business comes from certain communities make sure you list any community work you have done in these communities.
Pay Per Click Marketing

Google AdWords and Pay Per Click advertising provide real estate agents and agencies with the opportunity to display ads on any relevant search term, providing exposure for your properties with while keeping you up front and centered for significant prospects. The advertising budget can be set to a daily cap and the ads can be targeted by cities, even area and postal codes.

Support your PPC campaigns with personalized effective PPC landing pages.